Case
SHAN
Canada’s Iconic Fashion Brand
Project Overview
Who is SHAN? SHAN is an internationally renowned Canadian haute couture company that designs, manufactures and sells ready-to-wear garments, swimwear and resort wear around the globe. The “Made in Canada” authenticity of SHAN’s products distinguishes them from the competition and through technical know-how, impeccable handcrafting and attention to detail, the House of SHAN creates innovative, high-quality and critically acclaimed garments.
Our collaboration with SHAN dates back to August 2017, when we were commissioned to improve and maintain their first ecommerce platform on Magento 1. After two years of countless modifications and technical support on an unstable ecommerce site, embracing a redesign was the only viable solution to support the objectives and vision of the management team. We were able to kill two birds with one stone by migrating their ecommerce site from Magento 1 to Magento 2: in addition to completely overhauling the user experience and the design of the site, we became better equipped to boost the online influence of the business.
- Expertises
- UX/UI design
- Development
- Digital marketing
- Training and support
- Technologies
- Magento 2
- Cegid
- Mailchimp
- Mirakl
A complete replatforming of the ecommerce website and a brand-new design to energize SHAN’s online presence.
Our approach
This project was definitely a textbook case for TWO DEV, allowing us to cement our expertise and showcase our knowledge when it comes to ecommerce. As usual, we conducted a thorough strategic phase with SHAN to understand their niche, their aims and their needs. We then put all our skills to work in a timely manner to build a solid, stable platform with a superb design.
UX/UI Design
Based on SHAN's vision and art direction, our design team crafted a chic, superbly functional desktop/mobile user experience, including clear navigation, beautiful landing pages and a lightning-fast purchase funnel. This completely new design allowed SHAN to finally reconcile the elegance of their products with their online platform.
Magento development
After inheriting and maintaining an unstable platform for several years, the replatforming from Magento 1 to Magento 2 was a particularly rewarding achievement. It gave us the opportunity to fully showcase our ecommerce skills, while raising SHAN’s online presence to another level. In addition, this approach has cemented our close collaboration with the brand.
- E-Commerce features
- Cegid integration
- Canada Post integration
- Mailchimp integration
- Visual merchandiser
- Abandoned cart
- Gift cards
Scope of work
-
- Project
- SHAN
Magento 2
- Collaborators
- Stephanie Gouin-Guidolin: Marketing and Ecommerce Director
- Jean-François Sigouin: Executive Vice-President
- December 2019
- UX/UI design
- Information architecture
- User flow diagram
- Interactive wireframe
- Responsive design
- Complete style guide
- Landing page design
- Digital marketing
- SEO onsite optimization
- SEM/PPC campaign
- Social campaigns
- Newsletter optimization
- Marketplace integration
- Conversion rate optimization
- Magento development
- Custom design integration
- Cegid integration
- Canada Post integration
- Mailchimp integration
- Abandoned cart
- Gift Cards