Everything for Woodworking


Project Overview

Who is Normand? Normand group is a privately owned Canadian corporation involved in the industrial distribution and retail sale of woodworking products. Since 1950, Normand has emerged as a national organization and is one of Canada’s largest importers/distributors.

Our collaboration with Normand began in April 2020 when we migrated their ecommerce site from Magento 1 to Magento 2. This was long overdue, offering an up-to-date appearance and cutting-edge ecommerce features. At the time, the primary objectives were smooth migration and an overhaul of the entire customer journey and design so Normand could accelerate online growth.

  • Expertises
  • UX/UI design
  • Development
  • Training and support

  • Technologies
  • Magento 2
  • Global Payments
  • 2Ship
  • Mailchimp

A complete ecommerce overhaul. A renewed user experience to accelerate online sales growth.

Our approach

We applied our strategic methodology (understanding the business, industry and competition) to identify new business opportunities. We analyzed the site, reviewed its functionality and the complete product catalogue. After studying the collected data, we recommended adding a brand directory to enhance the site’s SEO.


UX/UI Design

Normand had already set up a graphic chart and style guide; our team went straight to the drawing board. We produced detailed mock-ups for both desktop and mobile devices with Figma software, which delivered a consistent visual identity across all platforms. We developed a great synergy with Normand and were able to deliver mock-ups which required very little reworking.

Normand Normand

Magento development

The checkout was optimized for speed and conversion rate. Customized shipping rules (based on product weight and size) make it easier to manage shipments with different partners. Our brand directory means that Normand can develop SEO for hundreds of keywords, showcase their expertise and introduce clients to their impressive list of renowned brands. We also integrated the enterprise resource planning (ERP) system, which was previously custom-built (Linux) for Normand.

  • E-Commerce features
  • Mailchimp Integration
  • 2Ship Integration
  • Advanced Shipping Rules
  • Brands Directory

Scope of work

    • Project
    • Normand
      Magento 2
    • Collaborators
    • Gaston Bilodeau: Vice-President
    • Claudia Bergeron: Ecommerce Coordinator
    • April 2020
  • UX/UI design
  • Information architecture
  • User flow diagram
  • Interactive wireframe
  • Responsive design
  • Complete style guide
  • Landing page design
  • Digital marketing
  • Magento development
  • ERP integration
  • Global Payments integration
  • 2Ship integration
  • In-store inventory
  • Mailchimp integration
  • Advanced Shipping Rules