Case
Ilô by Somfy
Safety Accessible to All
Project Overview
Who is Somfy? Somfy is a French industrial group specializing in alarm systems and connected objects for the home. A pioneer in home automation for more than half a century, Somfy has launched a complete line of residential alarms and remote monitoring with no purchase commitment: Ilô by Somfy. By making access to the initial security equipment and services simple and affordable, Somfy continues to democratize home security.
Our collaboration with Somfy began in November 2016 when they acquired one of our clients, the startup Myfox, and integrated their security system into the Somfy product line. After the delivery of two Magento projects that thrilled the customer (Myfox and Somfy Protect), Somfy entrusted us with a third major project for their brand new security offer, which was the creation of the Ilô by Somfy site. The mandate was simple: bring this new ecommerce website to life to present a contract-free security service that includes software, monitoring hardware and the support of a security team.
- Expertises
- UX/UI design
- Development
- Digital marketing
- Training and support
- Technologies
- Magento 2
- Sendinblue
- Chargebee
- HubSpot
- Zendesk
- Single sign-on (SSO)
A fully customized ecommerce website with an effective, sophisticated design to allow Somfy to make a statement in the security industry.
Our approach
After an in-depth strategic phase with the Somfy team to identify the market and the competition, we implemented our high-level expertise to create a personalized ecommerce platform. This included numerous integrations while offering a very simple customer journey with powerful efficiency. Due to its scope, its complexity and its intense development phase, this remains to date THE most ambitious project carried out by TWO DEV.
UX/UI Design
Trying to stay true to the specificities of the remote monitoring services offered by Somfy and to Ilô’s strong brand identity, our design team conceived and produced a powerful, yet user-friendly customer journey, which includes advanced landing pages, two custom purchase funnels and an intuitive dashboard. This allows customers to manage their subscriptions and track recurring billing.
Magento development
Developing this project was a tremendously rewarding experience for TWO DEV. We pushed our limits, refined our technical skills and improved our knowledge of the different aspects and needs of a company with a complex business model. The integration of several third-party applications, the quote function and the various purchase funnels has given us the opportunity to add to our expertise to offer an ecommerce platform that excels for both Somfy and their customers.
- E-Commerce features
- Custom design integration
- Advanced landing page
- Two custom purchase funnels
- Quote feature
- Recurring payments
- Subscription management
Scope of work
-
- Project
- Ilô by Somfy (formerly Myfox)
Magento 2
- Collaborator
- Jean-Sébastien Prunet: Managing Director
- Thibaut Subra: Digital Manager
- January 2019
- UX/UI design
- Information architecture
- User flow diagram
- Interactive wireframe
- Responsive design
- Complete style guide
- Landing page design
- Digital Marketing
- SEO onsite optimization
- Analytics implementation
- Conversion rate optimization
- Magento development
- Custom design integration
- Sendinblue integration
- Chargebee integration
- HubSpot integration
- Zendesk integration
- SSO integration