Case
Blush Lingerie – Chpt.2
Luxury Lingerie for Women
Project Overview
Who is Blush? Blush is a Montreal lingerie company founded in 1988. It is the legacy of a family of entrepreneurs that combines a century of experience in the fashion world. Their mission is to encourage women to discover their unique sense of self. Designed by women, the company’s bold, ethically made garments are the result of Montreal trends—a meeting point between Europe and North America. The Blush website was born in 2014 to exhibit the company’s refined luxury on the international scene
Our collaboration with Blush was already well established when we undertook the mandate. For a few years, we had taken over an existing transactional site in order to correct all the technical problems at the code level and carried out an overhaul to launch a second version of the site. The Blush team was thrilled to have found a trusted partner for their ecommerce website. In the winter of 2018, the site was still stable, but the time had come for Blush to revitalize their visual brand identity to better share their modern vision of lingerie as an essential expression of self-love.
Our mission was to showcase the company vision on the transactional platform using a host of custom options and features. We also optimized the site and worked on digital marketing by forging partnerships with well-known personalities.
- Expertises
- UX/UI design
- Development
- Digital marketing
- Training and support
- Technologies
- Magento 1
- Mailchimp
- ReferralCandy
- ShipStation
Site design modernization and the addition of advanced features to reinvent the company’s online presence and increase their growth.
Our approach
We already knew the client very well, having carried out our various strategic workshops during an initial work phase. We were able to quickly confirm our assumptions to focus our strategy on new features. The development phase was accomplished over a short period, which required tight project management and perfect cohesion between the TWO DEV and Blush teams. To support our development efforts, we ran various digital marketing campaigns on social media and on search results pages to directly target the company’s potential customers.
UX/UI Design
Our design team created a modern user interface with rich content, video additions to category pages and other ideas tailored for Blush. The user experience now combines shopping with the pleasure of browsing a fashion site with editorial content. We also integrated advanced features, including price calculation for unique Blush bundles. The feature now allows the customer to order directly from the category page, making it easier to purchase multiple products.
Magento development
We incorporated several bespoke features in this second phase of work, including a top-notch bra size calculator, a comprehensive affiliate program and gift card options. We optimized site speed when launching partnerships with well-known personalities so that spikes in site traffic have never slowed down its loading time or degraded the user experience.
- E-Commerce features
- ERP integration
- Mailchimp integration
- ShipStation integration
- Advanced tier pricing
- Bra size calculator
- Customer credit balance
- Gift cards
- Affiliate program
- Enhanced content
- Loading speed optimization
Scope of work
-
- Project
- Blush Lingerie
Magento 1
- Collaborators
- Tiffany Ajmo: Vice President of Sales and Marketing
- Justin Ajmo: CEO
- January 2018
- UX/UI design
- Information architecture
- User flow diagram
- Interactive wireframe
- Responsive design
- Complete style guide
- Landing page design
- Digital marketing
- Business plan and forecasting
- SEO onsite optimization
- SEM and PPC campaigns
- Social campaigns
- Newsletter optimization
- Conversion rate optimization
- CRM and 3D live chat integration
- Magento development
- ERP integration
- Mailchimp integration
- ShipStation integration
- Advanced tier pricing
- Bra size calculator
- Customer credit balance
- Gift cards
- Affiliate program
- Enhanced content
- Loading speed optimization